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THE PROMOTIONAL GIFT

Your irreplaceable & sustainable part of a successful marketing mix

Haptic marketing tools – touch and feel, practically support, stay in mind and delight - every day. Subsequently transparently prepared in figures from representative studies on haptic advertising.

 

7,0

Months is the average an advertising article remains in the hand of the receiver. This confirms the promotional article as a long-term effective.

(Source: ASI Study 2008 & ASI-Studie 2015)

3.484.000.000

Euro were spent by companies in 2014 for promotional items.

Source: GWW 2014, (in Germany))

1,4

(Source: DIMA Advertising article study 2011)

95%

Almost one half (48%) of German companies use promotional items.

(Source: GWW, 2014)

88%

Advertising articles reach 88% of the population age 14 and older. No other medium keeps up to that score.

(Source: DIMA Advertising article study 2011)

94%

…of the interviewees were at the time of survey in possession of an advertising article and could spontaneously remember what it was.

(Source DIMA Werbeartikelstudie 2011 & ASI study 2015)

84%

Of the questioned people say that advertising or promotion-al items are supporting a brand´s or companies recognition.

(Source: www.bpma.co.uk)

21%

In contrast to TV commercials (66%) and advertising in the mailbox (78%), only 21% of the interviewees feel annoyed by advertising articles.

(Source: Advernomics, representative Study on Advertising Efficiency, 2005)

72%

The recipient of promotional items can still remember the brand, slogan later.

(Source: Advernomics, representative Study on Advertising Efficiency, 2005)

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